BBC on the Origins of Starbucks

Have you heard the recent interview by Claire Bowes of BBC Word Service Witness and Starbucks founders, Zev Siegl and Jerry Baldwin?  It summarized the origins of Starbucks including:

  • The advice from mentor, Alfred Peet (of Peet’s Coffee) that led to the first Starbucks
  • Origin of the company name and logo
  • What running the first store was like
  • How Zev met his wife
  • What he’s doing now

Listen to the interview here.

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