Tag Archives | seo

20 Ways to Keep Search Engines from Listing Your Website

In my years of optimizing websites for the search engines, I’ve often been called in to remedy business websites that have had disastrous results in the search engines. In each case a prior SEO service provider had employed abusive and/or neglectful strategies. 20 of these abuses and neglectful practices are listed below. The first thing […]

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A Whale of a Review – If You Value Reputation, You Will Want to Understand Online Reviews

What if the opinion of every customer you have ever had was instantly available for your review? Or, what if everyone, including new potential customers had access to these opinions? Essentially, they do. The increasing importance and proliferation of review sites has made reviews powerful tools for consumers. Reviews could be powerful for a business […]

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Google Places Introduces the QR Code

Google introduced Google Places to the world in April 2010. Formerly known as the Local Business Center, or Google Maps, this tool allows business owners to manage their business’ map listing in Google.  For the millions of businesses that have claimed their business listing in Google Places, there is now a downloadable, printable QR Code. QR stands […]

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Remediating Search Engine Rankings

Businesses that developed simple text-dense websites in the early years of the Internet (before 2001) benefited from a phenomenon known as “grandfathering”. If these businesses listed their websites in the major search engines before the engines began charging for inclusion or pay per click, their sites stayed in the search engines for free because the search […]

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20 Ways to Fail at SEO

20 Ways to Keep Search Engines from Listing Your Website in Their Search Results In ten years of optimizing websites for the search engines, I’ve often been called in to remedy business websites that have had disastrous results in the search engines. In each case a prior webmaster or search engine optimization (SEO) service provider […]

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