Yext is a New York City-based company that provides a service that can help businesses manage their listings in online business directories. So is it worth paying $499 a year? The short answer is no. Based on research of Yext’s claims, Yext.com’s actual network, and review of our client’s web traffic results and search engine […]
Tag Archives | seo
20 Ways to Keep Search Engines from Listing Your Website
In my years of optimizing websites for the search engines, I’ve often been called in to remedy business websites that have had disastrous results in the search engines. In each case a prior SEO service provider had employed abusive and/or neglectful strategies. 20 of these abuses and neglectful practices are listed below. The first thing […]
A Whale of a Review – If You Value Reputation, You Will Want to Understand Online Reviews
What if the opinion of every customer you have ever had was instantly available for your review? Or, what if everyone, including new potential customers had access to these opinions? Essentially, they do. The increasing importance and proliferation of review sites has made reviews powerful tools for consumers. Reviews could be powerful for a business […]
Google Places Introduces the QR Code
Google introduced Google Places to the world in April 2010. Formerly known as the Local Business Center, or Google Maps, this tool allows business owners to manage their business’ map listing in Google. For the millions of businesses that have claimed their business listing in Google Places, there is now a downloadable, printable QR Code. QR stands […]
10 Ways to Know When to Update Your Website
You know it’s time to remake your company’s website when… A first-time visitor says, “Ahh, I see your website is from the Early Web Period.” Only your mother can find it. A new customer comes to your store, sits down and cries, “It didn’t look like this on the web!” Your staff informs you that […]
Remediating Search Engine Rankings
Businesses that developed simple text-dense websites in the early years of the Internet (before 2001) benefited from a phenomenon known as “grandfathering”. If these businesses listed their websites in the major search engines before the engines began charging for inclusion or pay per click, their sites stayed in the search engines for free because the search […]
20 Ways to Fail at SEO
20 Ways to Keep Search Engines from Listing Your Website in Their Search Results In ten years of optimizing websites for the search engines, I’ve often been called in to remedy business websites that have had disastrous results in the search engines. In each case a prior webmaster or search engine optimization (SEO) service provider […]